WooCommerce Facebook Pixel by GetMogul

Written by admin

Add the Facebook Pixel to your site, with proper WooCommerce
integration, that will give you all you need to track and target
accurately your campaigns.

Key Features

  • Track easily all events, even AJAX events, like the AJAX Add to
  • Set up your average conversion rates for each of the
  • Adjust your conversion value, with or without tax, shipping,
    fees, etc.
  • Add Advanced Matching to your pixel, as recommended by
  • We include some useful additional parameters to your events,
    which you can use to segment your targeting.
  • Add custom events, with “and/orâ€
    rules for accurate tracking.

Track easily all

With the default settings you will track all the Standard Events
by Facebook on your entire WordPress site: Purchase (when the order
is placed or paid), InitiateCheckout, AddToCart, ViewContent,
Search and PageView. You can of course add custom events on top, or
replacing those.

With them you can better understand the audience visiting your
website and reach specific sets of your users who have visited your
website as well as track and optimize for conversions.

Unlike other plugins, this events use the appropriate
WooCommerce hooks and session, so they work even with AJAX events,
or if the user is redirected after the event.

conversion rates

You can set your average value for each of the events in your
customer journey, from ViewContent to Purchase. If you
don’t know your average conversions, just leave
the default values, since they are taken from studies using
multiple stores and markets, and it’s likely
that yours are similar.

Adjust your
conversion value

You can choose whether to add or not to your conversion value
the shipping fees, the taxes, or other fees. You can also report
the conversion value as a percentage of order value, or add or
subtract a specific amount to every order.

Add Advanced

Send additional customer data, such as email or name, to match
more website actions with Facebook users. Enabling this feature is
recommended by Facebook to report and optimize your ads for more
conversions and build larger re-marketing audiences. It will add
the available customer information when the user is logged in, when
registers, or on checkout.


We have included a few useful additional parameters that you can
add to your tracked events, that you could use when segmenting your
audiences: UTM parameters (used by Google Analytics), traffic
referrer, browser UserAgent, browser language, postcode, city,
country, payment method, shipping method, coupons used, and
product/post tags.

Custom events

Track specific actions of your visitors with multiple
“and/or†conditions and dynamic
values. For example, when a customer clicks a specific link, you
can track an event with the value of the current cart

Some examples of triggers are:

  • When a page that contains a certain word is visited.
  • When a checkout is successful and order is paid.
  • When a product is added to cart.
  • When an HTML element with a certain CSS class is clicked,
    mouseovered, or triggered any other JavaScript event.
  • When an HTTP parameter with a certain name exists with a value
    that ends with a certain word.
  • When the page is scrolled a certain amount of pixels.
  • When the time in the page is more than a certain amount of

Advanced users can even use Regular Expressions to match the
desired elements.

You can mix the conditions with
“and/or†statements, for example:
when a page that contains the word
“blue†is visited, AND when the time
in the page is more than 10 seconds.

When the conditions are met, you can set the event parameter(s)
to send to Facebook. You can enter a value directly, or use one of
our dynamic replacements by entering variables like
{{product_price}}, {{product_quantity}}, {{cart_shipping_tax}}, and
many others. You can even add math equations between the {{}}. For
example “{{(order_total –
order_tax – 2) * .5}}â€.

Note that after the event is sent to Facebook, you can add
further actions by creating an ActiveCampaign Automation triggered
by the event. For example you can create an Automation that adds a
tag to a contact after the event is recorded.

As you can see this gives you all the flexibility to track your
visitor actions and send it to Facebook, so you could use them when
segmenting your audiences.

Other Features

tracked events to browser console for testing purposes. Cacheable
JavaScript file. Fully translatable. Works with WooCommerce 2.6 and

Price: 0.00 USD
Preview: Theme Preview
Download: woocommerce-facebook-pixel-by-getmogul.zip

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